In 2003 Ron made a bold move to expand the Big Hearted Cowboys event. He changed the location to ranahans at the Stampede Park; he increased the number of tickets sold; and he increased his goal from $40,000 to $75,000. He increased his call on friends, colleagues, clients and family to donate to the children at Hull Services. Ron heard about Hull through a mutual friend, and decided that the agency’s goals and philosophy were exactly what he was looking for with his next recipient charity.
The efforts that Ron put into bringing sponsorship, auction items and ticket sales to the event not only met his goal of $75,000, but surpassed it by another $30,000. Ron’s efforts resulted in helping Hull Services purchase 6 new vans that would provide transportation to the 3500 children and families it serves on a daily basis.